Rachel Atherton

In 2018 the Telegraph (UK newspaper) wrote that the Atherton family have done more than any other to put downhill mountain-biking on the mainstream map. That remains true to date – and most of the credit must go to the youngest sibling, Rachel Atherton “A one-woman recruitment campaign” for downhill MTB. Rachel started riding bikes […]

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Jim Busby

Jim is a top innovator of mountain bikes through his association with GT bicycles. There are a few “Eureka!” moments in mountain bike history and one was when Jim Busby met Gary Turner of GT Bicycles in 1991 and showed him a handmade version of what would become GT’s groundbreaking full-suspension bicycle, the RTS-1. This […]

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Ot Pi Isern

Considered one the originators of trials bicycle riding, Ot Pi has continued to carry the torch of the sport to others for the last 40 years and counting… In the late 1970’s, the spark for the then-undeveloped discipline of trials riding on a “pedal” bike began simultaneously in different parts of the world including young […]

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Tarek Rasouli

A pioneer of freeride, Tarek Rasouli has garnered global influence on the sport of mountain biking akin to 2010 Mountain Bike Hall of Fame inductees “The Froriders”—Richie Schley, Wade Simmons and Brett Tippie. Transitioning from German BMX National Champion to one of Red Bull’s first global MTB athletes in the late 1990’s, Tarek joined the […]

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Gunn-Rita Dahle Flesjå

Passion for the sport and hard work; the key factors in the fantastic journey and career of Gunn-Rita Dahle Flesjå. Her achievements include 10 x World Champion, 9 x European Champion and Olympic Gold in Athens 2004, but it is the 30 UCI World Cup wins that range from 1996 to 2018 that demonstrate the […]

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