Keith was born on December 18th, 1954. He is married to Laura and is the father of two girls. Keith started working on two-wheeled objects at the age of twelve, a passion that would follow him through life. At 14, ...

John is the founder of YETI cycles and has been a strong supporter of mountain bike racing. John’s Yeti Cycles was a leader in after-market racing components: tires, bars, stems and saddles. Yeti built the world’s first thermoplastic downhill bike ...

DEAN CRANDALL is a pioneer in officiating at mountain bike races and helped develop the rules and regulations for the USCF, NORBA, the World Mountain Bike Championships and the UCI. Dean has served as a member of the USCF Board ...

Carole Bauer made her mark on mountain biking in the little town of Crested Butte where she was one of the original “Biking Betties” of the early 1980’s.

Ross Shafer built his first road frame in Paradise, California in 1976, and continued to build them under the Red Bush banner between carpentry and bike shop jobs. He finally started building frames full-time when he got a job as ...