Marilyn Price’s biking career started in 1980 as an employee of the Cove Bike Shop in Tiburon, California. At that time Cove was THE place to buy a mountain bike in the Bay Area. It was frequented by the top ...

A Beast of passion. That’s how I would define Steve Boehmke. Lucky for all of us, his passion is bicycles – and for over 2 decades, more specifically – the mountain bike. A case study of Steve Boehmke’s life is ...

In 1972, Craig & Gary Cook (the “Cook Brothers”) started making BMX forks and frames using chrome-moly tubing. A longer version of the fork became popular on Southern California beach cruisers as an aftermarket accessory.

Gary Sprung has been arguably the sports number one advocates for the past two decades years, working with local groups in Crested Butte and for the International Mountain Bicycling Association. As someone who has worked with Gary for the past ...

In 1979, Richard Long and Gary Turner started a company from a small settlement Richard had received from a motorcycle accident. It grew into one of the largest bicycle companies in the world, GT Bicycles. GT built their first mountain ...